Prudential #DOsiewdai Campaign
Taking the pledge to “Say Yes to Health”
In conjunction with the Healthy for 100 report that was released in July last year, Prudential Singapore embarked on partaking little steps to cultivate a healthy diet and lifestyle.
Prudential wanted to pull off a prank by secretly lowering the sugar level in all the bubble tea drinks offered to their employees during an activation after their monthly Town Hall.
So we designed the #DoSiewdai Bubble Tea Giveaway – where employees are encouraged to “Say Yes to Health” by choosing a lesser sugar option when ordering the popular dessert beverage.
Over 50% of the total bubble tea orders by the employees made were 0% sugar!
Design & Digital
#DOsiewdai with bubble tea
Let's Pledge to #DOsiewdai