Nespresso Essenza Mini Consumer Launch
The push for the tiniest coffee machine
motion won the pitch to be the strategic and creative lead for Nespresso Singapore’s consumer launch of the Essenza Mini.
It was Nespresso’s biggest launch for the year, and motion was tasked to create strong branding presence through engaging and experiential ways. Its key defining feature – tiniest coffee machine – needs to be highlighted and in the forefront.
Through a visual direction of forced perspective, motion recreated a pop-up experience of #bigcoffeemoments that emphasized the “smallness” of the new Essenza Mini that can still deliver big coffee moments.
The pop-up experience was at Raffles City Shopping Centre over a period of a week which delivered 1,822 cups of big coffee moments, and sold 103 machines.
The same pop-up experience also made its way to media houses as part of media activations.
Design & Digital