The Body Shop APAC Brand Showcase 2018

Go Wild in the Himalayas

 

motion partnered with The Body Shop APAC for the second year in a row

to conceptualise, produce and execute their Brand Showcase to selected

media from around the Asia Pacific region. As the media invited were

digital influencers, it was important that motion considered a brand

experience that was visually-aesthetic and “insta-worthy” – to ensure as

many shares, likes and uploads during the brand showcase.
 
Set in Nepal, with the Himalayas as the backdrop, motion designed a two-day branded experience that truly encapsulates the amalgamation of authentic Nepalese culture and what The Body Shop stands for. 
 
motion programmed an itinerary and a series of workshops to tell a narrative that connects the brand promise closely with the product story – from animal protection to sustainable sourcing. 

 

The outcome was a guest-centric experience that portrays the brand story through a simple yet clear and immersive journey.
 

Brand Showcase Highlights

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