The Body Shop APAC Brand Showcase 2018
Go Wild in the Himalayas
motion partnered with The Body Shop APAC for the second year in a row to
conceptualise, produce and execute their Brand Showcase to selected media from
around the Asia Pacific region. As the media invited were digital influencers, it was
important that motion considered a brand experience that was visually-aesthetic
and “insta-worthy” – to ensure as many shares, likes and uploads during the brand showcase.
Set in Nepal, with the Himalayas as the backdrop, motion designed a two-day branded experience that truly encapsulates the amalgamation of authentic Nepalese culture and what The Body Shop stands for.
motion programmed an itinerary and a series of workshops to tell a narrative that connects the brand promise closely with the product story – from animal protection to sustainable sourcing.
The outcome was a guest-centric experience that portrays the brand story through a simple yet clear and immersive journey.
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