UOB 2016 Season's Greetings
Inspiring the community to fulfill their dreams
For this year’s festive season greetings UOB partnered with The Art Faculty in Pathlight School to choose an artwork by young artist Sarah Wong, with the key message of encouraging everyone to fulfill their dreams.
The brief was to tell the Christmas inspiration behind the “Star Wanderer” painting. Our team envisioned the story of a young girl, dreaming of becoming an artist, and painting the world as she sees it.
The visual style implemented by motion stayed true to the essence of the original artwork, resulting in a poetic narration of hope and inspiration, to encourage dreams to be fulfilled.
Animated Christmas Greetings
Design & Digital