UOB 80th Milestone Journey

Case study

 

UOB’s rich 80-year history was illustrated in an art direction that was timeless, with the ability to be adapted across different platforms and multiple channels.

 

What began as a video that paid homage to the bank’s 80 years history, is now alive on UOB’s internal digital communication platform. It also has been physically translated into a public exhibition at UOB’s regional headquarters, UOB Plaza, in Singapore.

 

This content creation and art direction of the timeline project has showcased longevity and sustainability, proving its timelessness.

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