UOB United SGD Fund's 20th Anniversary
The reimagining of the Chinese character Chuán to tell the story of a lifelong legacy
motion partnered with the UOB Asset Management team to commemorate two decades of the UOB SGD Fund.
The creative vision was to implement a spatial calligraphy technique to reimagine the Chinese character Chuan that symbolises the passing on of something of value from one generation to the next. The process required the understanding of the calligraphy penmanship and the building of 3D space that brought the character to life.
motion also produced a voice-over talent to mark the 20th anniversary with finesse and gravitas.
Spatial Calligraphy Animation
Design & Digital