Prudential #DOsiewdai Campaign

Taking the pledge to "Say Yes to Health"

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In conjunction with the Healthy for 100 report that was released in July last year, Prudential Singapore embarked on partaking little steps to cultivate a healthy diet and lifestyle.
 
Prudential wanted to pull off a prank by secretly lowering the sugar level in all the bubble tea drinks offered to their employees during an activation after their monthly Town Hall.
 
So we designed the #DoSiewdai Bubble Tea Giveaway – where employees are encouraged to “Say Yes to Health” by choosing a lesser sugar option when ordering the popular dessert beverage. 
 
Over 50% of the total bubble tea orders by the employees made were 0% sugar!