Prudential Singapore: Town Hall & Pulse App Media Launch

Bridging the distance during circuit breaker

With Circuit Breaker measures in place enforcing strict social distancing rules, Prudential required motion’s support to transform the organisation’s physical Town Hall to a virtual one for 600 of its Agency Leaders.


Concurrently, they were also launching a new app called Pulse, which also required a “virtual” media launch. The app allows users to take charge of their health from the comfort of their own home.
 

The two events were executed only 2 days apart from each other, with motion working on planning and preparation closely with the client for both projects . motion was quick to adapt our expertise in producing live events and translated this using Zoom. 
 

This required technical understanding of the platform, its limitations, and its features, while still maintaining our usual practice of production rehearsals and delegating show roles, albeit on a virtual platform.

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